More than CX

We’re a small team.

Deep tech expertise
– We’ve been technical project managers for software development for dozens of companies, their websites and mobile and web applications since 2009.
– Our senior partner was a software engineer (with a BS in Computer Science) going back to ’02.

Agency experience
– We’ve worked for many agencies in Los Angeles and Manhattan (and other places). We have lived in, worked in and walked the walk in Los Angeles and New York, as well as Chicago, Vegas and more.

What we do now

We use AI
Today, we focus on using (the latest stable) AI technologies to do as much process automation and cost-savings as practicable. This includes Generative AI for video creation.
We feed AI systems. Our other goal is to understand AI-driven platforms well enough to optimize and grow video content distribution on those platforms (Tiktok, etc).

Our senior team member moved onto the Product side, taking on UX Strategist and Software Business Analyst roles. Our team has formal art and design training, which has led us to Generative AI, including video content. Meanwhile, our Software Business Analyst work took us deep into the research of ML-based content recommendation systems — in other words, Tiktkok, Facebook, Youtube and the other social media platforms.

Where we are now
Between those two paths, we converged on analyzing and developing a system for understanding and optimizing video distribution on Tiktok, Facebook and the other AI recommendation-engine platforms, so that business accounts and digital creator accounts can grow in healthy ways and reach the right viewers.

We are not a bunch of hype-driven kids who love to start projects but have little experience delivering them in the real world… let’s just say we have made decent money taking over “rescue projects” as software project managers.

We are not typical “social media content creators”. While we do have formal and informal training and/or professional experience in video production, art, design, filmmaking and photography (mostly from Los Angeles), we know that making “hot videos” is not enough for the algorithms’ distribution systems if you want real, repeated reach to your potential customers. Why not? Because AI is a system … and systems love systems … and our background is boring ol’ systems.

We analyze what works and doesn’t work in your video content account, we put it through our system, and then we make (or help you make) videos that the algos will distribute to meet your specific goals. Business goals are typically conversion goals.

You want to go viral?

We’ve made videos (for new accounts!) that each got millions of views, organically.

The real question: but is your account ready to fully capitalize on virality?

Or will it be a one-hit wonder.

We have a system which we use to help you ride the full wave when you do go viral, and turn it into another wave. We help make sure the account is primed and the funnel is ready. From attention-grabbing to family-friendly content, we don’t just look at the hook, we look at all the metrics (not listed here as plagiarism is problematic).

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All of this copy was 100% written by me personally, with no AI. To contact me, send me an email (Contact Us below).